A website redesign can transform a business
August 21, 2019
What is Digital Marketing ?
August 21, 2019

Responsive Web Design in short RWD is the art of web design and development technique that creates a website that would adjust or adapt to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.

  • Super Flexible
  • Excellent User Experience
  • It’s the latest trend in web design
  • Reach more audience
  • Offer a consistent design across all devices

Responsive Web Design is very important for today’s because Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience.

Even Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

Switching to responsive design will help capture people searching from mobile devices. One of the big ranking factors for Google is site quality. If a searcher finds a site through mobile search, but the site is not optimized for mobile devices, bounce rates will generally be higher; and thus, Google will be less likely to rank that website for mobile. We’ve all experienced this — you land on a website from your phone and it doesn’t function correctly or requires a lot of horizontal scrolling, creating a very poor user experience.

Responsive Website Designs Benefits

  • Responsive sites work well across many existing devices on the market and should be a safe bet that it will be this way for a considerable time to come.
  • When you optimize your site no matter what the end user decides to view it on will make their life easier. Happier customers make for a happier business.
  • Mobile Responsive sites take a bit longer to design and develop, but they survive longer however management, upgrades and support only need to be applied to a single place. This will save time and money.
  • Managing SEO for separate desktops and mobile sites is hard and it does not produce as great of results. Google recommends a responsive approach. Consolidating the view of your results means more focus.
  • Having your site consistent and optimized no matter what platform you are using to view it from, will provide a better experience to the user which in turn will lead them to engage with you than deciding to go elsewhere.

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