Responsive Web Design in short RWD is the art of web design and development technique that creates a website that would adjust or adapt to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
Responsive Web Design is very important for today’s because Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience.
Even Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.
Switching to responsive design will help capture people searching from mobile devices. One of the big ranking factors for Google is site quality. If a searcher finds a site through mobile search, but the site is not optimized for mobile devices, bounce rates will generally be higher; and thus, Google will be less likely to rank that website for mobile. We’ve all experienced this — you land on a website from your phone and it doesn’t function correctly or requires a lot of horizontal scrolling, creating a very poor user experience.